[WBNL 52-23] The Social Media Daily 5

[WBNL 52-23] The Social Media Daily 5

Last week, we covered part 1 of developing your social media plan which was about establishing clearly defined goals and outcomes (see WBNL 52-22).  In this week’s WBNL 52 coach tip, we will share our Daily 5 strategy for updating your chosen social media channels for your business.

Social Profile Tips
Make sure you have completed your profile on each platform you will use for your business before implementing the Daily 5 Plan!

  • Be consistent with your User Name (recommend using your actual name not market keywords)
  • Use a professional photo (head shot)
  • Use the bio area to
  • Create a Word Doc with all the common profile content (use your completed LinkedIn profile)
  • Use branded cover images across all social platforms

 

The Daily 5 (30-30)
Schedule 30 minutes in the morning and another 30 minutes in the afternoon/evening and stay focused on the 5 strategies outlined below.  The Daily 5 works best for Facebook and LinkedIn, however can be slightly adapted for all the primary social media platforms.  Stay on task and resist the urge to go down the “Internet Rabbit Hole!”  Which, of course, means getting distracted from your task at hand as you click and click and click your way

  1. Check-in or share an update (include a photo or video)
  2. Like, comment or share posts from your newsfeed (wall)
  3. Post an interesting, informative,or inspirational link, quote or photo
  4. Send a Direct Message to a connection
  5. Add new connections
    Bonus:Comment or share in a Group (Facebook, LinkedIn)

 

What to post, share, upload?

Answer this basic question: What do you like, share, retweet?
Chances are your answer is similar to this list below.  Bottom line – post content that has the best chance of getting attention, interaction, comments and shared.

  • Entertaining, funny, inspirational, motivational messages
  • Inspirational quotes with compelling images
  • Photos and videos
  • Ask questions
  • Educational/informative content
  • Minimize real estate promotion (80/20 rule here – 20% real estate promotional content)
  • Market updates, newsworthy real estate content
  • Local news
  • Lifestyle content

 

Tools – Apps to Manage Your Social Media
Check out these tools to manage your social media including scheduling your posts and updates.

  • Buffer (Free for 1 profile per platform and 10 scheduled posts)
    $10/mth to upgrade to:
    10 profiles per platform
    100 scheduled posts
    Integrate RSS feeds and calendar
  • Hootsuite (Free up to 3 social profiles)
    $10/mth for:
    Up to 50 Social Profiles
    1 Enhanced Analytics Report
    Bulk Message Scheduling
    1 user included, up to 10
    Access to Premium Apps
  • Sprout Social (starting at $59/mth)
    • All-In-One Social Inbox
    • Monitor Profiles, Keywords & Locations
    • Publishing, Scheduling & Drafting
    • Social Media Content Calendar
    • Network, Profile & Post-Level Reports
    • Unlimited PDF/CSV Report Exports
    • Includes up to 5 profiles

 

Need ideas for Real Estate Industry Content to Share?  Here’s a list to get you started.

Skills

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Posted on

June 6, 2016