[WBNL 52-2-17] Develop a Hashtag Strategy for Your Social Media Plan

In our second WBNL 52 coaching and business tip for the year, we are continuing our series on social media strategies for your business.  Today we want to take a deeper dive into Hashtags and the how, where and why to use them.

What is a Hashtag?

  • Hashtags are a word, or group of words after the # sign (like #realestate, #mycompany, #happynewyear or anything else)
  • An easy easy way for people to categorize, find and join conversations on a particular topic.
  • Used on Twitter, Instagram, Pinterest, Google+, and Facebook

Do some research (Instagram and Twitter)

  • On Instagram – just go to Search and you can discover and research hashtags by:
    • Top
    • People
    • Tags
    • Places
  • Hashtags.org – You can find trending, declining and constant trends, as well as metrics about your social brand.
  • Statigram –  You can search for Instagram hashtags trends and get alternatives for hashtag words, so you can choose the most popular tags.
  • Trendsmap –  This site gives you a real-time visual map to see geographic hashtag trends on Twitter. As a local business, this is a great way to quickly know what’s trending in your area.


Define Your Hashtags for these Categories

  • Industry
  • Company
  • Your brand
  • Your niche / target markets

Other hashtags are specific to the actual post, for example:

  • Location
  • Campaign Specific
  • Content specific
  • Trending
  • Event


Create Your Hashtags and Call To Action Swipe File

  • Identify your primary and secondary Hashtags for the various types (Industry, your brand, niche, etc.)
  • Know what and where you want to drive traffic to from your social sites
    • Landing Page (Home search, Home Value Report)
    • Your Website
    • Form to complete in exchange for something of value (home search, relocation or other report or download, etc)
    • Call, email or text you
  • Write your CTA’s and have several variations
  • Write out all of your hashtags by type or campaign
  • Create a document with all of your CTA’s and Hashtags on your computer so you can cut and paste easily
  • If you will be posting from your mobile device:
    • Use the Notes app
    • Dropbox or Evernote


Here is an example from  the WBNL Coaching Swipe File:

#realestateteams r#ealestateagentteams #agentteambuilding #realestateteamtraining #realestateteambuildingtips #realestateteamcoach #realestateteambuilder

#wbnlcoaching #janobrien #mattemerson #wanderingbutnotlost #wbnl #alignconnectprosper #getupandgetout #wbnlgratitude

#realestateagenttraining #realestatecoach #realestatecoaching #realestaettrainer #realestatespeaker

365 reasons for join the WBNL Coaching Wanderers Club – DAILY social media posts to use for your #socialmediamarketing. 30-Day FREE Trial!

Interested in Building a Real Estate Team? Check out our complete, turnkey REAL ESTATE TEAM BUILDER System

30 Day Free Trial – Join the WBNL Coaching Wanderers Club – The online, virtual coaching and training platform for Real Estate and Business Professionals.

Your basic, FREE membership includes: WBNL Coaching Real Estate Business Plan Online Course and Downloads

Visit www.WBNLCoaching.com to learn more about our coaching program and online training membership options. Your FREE, basic membership includes a complete real estate business-planning course and downloads.

Visit our Family of Websites
Real Estate Team Builder: http://realestateteambuilder.com/
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Posted on

January 9, 2017