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Six C’s of Lead Generation and Conversion

In this Reach Your Peak segment of the WBNL Podcast, we discuss the six C’s for lead generation and conversion. We have been discussing ways to build your database and email marketing lists - Create leads. So, it's time to revisit these critical business tips and...

eMail Marketing Tips

In a previous week's business tip, we covered 10 ways to build your mailing list. This week we build on that business strategy and share some tips and best practices for using email to market to your database and various email lists. Overall, our recommendation is to...

4 Pillars of Lead Generation

The 4 Pillars of Lead Generation: Database Social Media Farming Networking Build and follow specific connection campaigns/action plans for follow-up for each of these four pillars. Use a multiple-type connection plan to include personal and automated connections. ...

Four Past Client Connections

Here are Four Client Connections we highly recommend including in your past client connection plan: Closing Settlement Statement Home Anniversary Card Email and/or Call Birthday Card, Email and/or Call Annual Home Valuation Closing Settlement Statement This...

The Local Business Spotlight Connection

Our business tip this week is the Local Business Spotlight Connection. It's an easy and powerful strategy to provide added value to your past clients (Your Database) and another way to connect with your past clients. Identify 12 small business owners in your market...

Responding to Client Reviews (Positive & Negative)

We find that many real estate agents (and other small business owners) avoid setting up some of the online sites (Yelp for example) because they are worried about getting a bad or negative review. Reality Check…. reviews and ratings are not going away for the real...

How to Get More Client Reviews

Client Reviews and Testimonials have become absolutely critical to your business success! We all know that approximately 90% of consumers use the internet to search for homes and this includes searching for and "Googling" the Realtor that they eventually decide...

Why You Need to Have Yelp Business Page

In this week's WBNL 52 tip, we are revisiting why you need a Yelp business page and how to get it setup. So many real estate small business owners avoid Yelp because they are worried about negative reviews or have an overall negative opinion of the platform and Why...

Create & Follow a Daily Ritual

Our business and mindset tip of the week is how to create and follow a daily (morning) ritual. Matt and Jan discuss the benefits of having a daily ritual to start your day in a positive state of mind in Episode 7 of the Wandering But Not Lost Podcast. Avoid the urge...