[WC Webinar] Online Reputation Management: You Are Being Googled!

[WC Webinar] Online Reputation Management: You Are Being Googled!

Training Agenda

  • You Are Being Googled!
  • Personal SEO: How to Dominate Your Personal Brand on Google
  • Tools to Monitor & Manage Your Online Reputation
  • How to Handle Negative Comments and Reviews

You Are Being Googled!

When is the last time you Googled yourself or company?

Do you own the first page of the search results?

wbnlcoaching_googlepage1

Personal SEO: How to Dominate Your Personal Brand on Google

Profile Basic Tips

  • Preferably Your Name or Your-Name
    • Use a Consistent User or Profile Name that aligns with your personal brand/online identity
    • Use Namechk to verify which sites are available for a given name
    • https://namechk.com/
  • Use an interesting and compelling profile description. In many cases, this will appear as the text snippet under that profile’s search result.
  • Link to your personal website and social media sites in your profile

 

  1. Register your domain name and/or company name

    Choosing domain extensions.  In terms of the extension, .com is best, but if that is unavailable look for the .net or .org. Some sites offer deals if you purchase the same domain name with multiple extensions. Even if you are only planning to build one website, if the pricing seems reasonable, scoop up the .net and .org while you can! Even if you don’t build an entire website using these extra domains, you can always find uses for them later on. (Maybe you’ll end up using those domains for a more customized social media profile or to point to your main site.)

    Register to own your domains for as long as you can. There are two reasons for this. First of all, the longer a domain is registered, the more credible search engines consider it, and two, you want to protect your own domain name. Even if you aren’t using it, you don’t want somebody else with your name to buy it themselves.

 

  1. Create a website(s) using that domain name(s) 

  • Start your homepage’s title tag with your name, e.g., “Your Name | Las Vegas Real Estate Agent”
  • Include a descriptive and compelling meta description for your homepage.
  • Link to your main social profiles from your homepage.
  • Keep an up-to-date about page with a concise bio.
  1. WordPress or Tumblr blog using your name or brand

  • Blog SEO basics – use keywords
  • Title of blog and articles
  • Body content (2-4% keyword density)
  • Images
  • Categories
  • Tags
  1. Be a Guest Blogger

    Blogging regularly on your own site, your company’s site, or through guest blogging opportunities can do wonders for saturating your personal brand’s SERPs with high-quality results. You can also leverage the guest blogging you do to link to your personal site and, as a result, increase your site’s search authority.

 

  1. Create a Profile using your NAME on the primary social media sites

  • LinkedIn
  • Facebook
  • Twitter
  • Google+

 

  1. Google My Business

Does Your Business Show Up On Google Maps?
Check here: 
https://www.gybo.com/business

Step-by-Step Guide:  https://drive.google.com/file/d/0B-UnLvTsp8SnUEdDTjh3Nk82bDg/view

https://www.google.com/business

WBNL Coaching

  1. Create an About.me profile

    https://about.me

    About.me allows you to create a “simple yet elegant splash page” about yourself. Think of it as an online business card. While a page here is very similar to having a personal website, for the purposes of dominating the search results for your name, about.me simply serves as another search result that will be entirely under your control.

 

  1. You Tube/ Vimeo Channels

    If VIDEO is part of your online strategy and you are uploading videos regularly.

  1. Google Images – Your Photos/Images /Logos

     

wbnlcoaching_images on google

Optimizing key images on your site such as your logos is another great way to take up potential search engine results page (SERP) real estate. Image search has the potential to drive more incremental visits than you might expect.

In order to optimize your logo for your brand term make sure to include your brand in the image file name, URL where the image is hosted, alt attribute, and title of the image.

  1. Real Estate Site Profiles

 

  1. Online Business Listings

 

  1. Press Releases

PR Sites

Monitor Your Online Reputation and Brand

Google Alerts http://www.google.com/alerts

Yahoo Alerts http://help.yahoo.com/l/us/yahoo/alerts/

Twitter Search http://search.twitter.com

Klout   http://klout.com   To measure your social influence and reach

 

How to Handle Negative Comments and Reviews

Respond to negativity with grace

  • Don’t over-react, get defensive or react
  • Be professional and helpful
  • Your response should display a willingness to try to fix the problem, make good on someone’s bad experience or at least express a little sympathy to the person’s point of view.
  • Don’t ignore it

 

Disney HEARD Technique
https://disneyinstitute.com/blog/2013/08/how-disney-leaders-recover-from-a-service-failure/187/

Hear: More specifically, listen. Give the customer the opportunity to tell their complete, uninterrupted story.

Empathize: Create an emotional connection, a trust that is crucial to demonstrating an authentic willingness and ability to help the customer.
Consider using phrases like “If I were in your shoes…” and “Your reactions are completely normal…” to validate the customer’s feelings.

Apologize: The power of a sincere apology should never be underestimated. You must take ownership and remember, the manner in which you apologize matters greatly — apologies cannot be scripted. Sometimes, this is all the customer is looking for.

Resolve: Resolve the issue quickly. Don’t be afraid to ask the customer: “what can I do to make this right?”

Diagnose:  Remove any personal guilt and examine the processes related to the service failure. Get to the bottom of why the mistake occurred, without blaming anyone; focus on fixing the process so that it doesn’t happen again.

 

Be Proactive with Getting Reviews, Recommendations, and Ratings

  1. Google reviews
  2. Zillow
  3. LinkedIn
  4. Yelp

Own your name, brand and the positive message that shows up when you are Googled!

 

Skills

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Posted on

August 17, 2016