It has become critical for all businesses and business owners to have positive and influential reviews, recommendations and online ratings for their services. In the February 2016 WBNL Monthly Marketing kit, we covered our tips and strategy to get more reviews and testimonials. In this WBNL 42 coaching tip, we want to explore the first step in that strategy: Make sure you have complete profiles on all of the key sites!
Let’s face it, prospective customers and clients are “Googling” you! We all “Google” ourselves and others, right?
To manage your online reputation, your brand and the message you want consumers to see when they Google you, it is imperative to have complete and compelling profiles on the sites listed below. These sites also allow the consumer to rate, review or provide a recommendation and show up on the first pages of Google when someone searches “your name.”
- LinkedIn (watch the Webinar replay on Creating an All-Star LinkedIn Profile http://wbnlcoaching.com/project/how-to-create-an-all-star-linkedin-profile/)
- Business Facebook Page
- Google My Business (formerly Places) https://www.google.com/business/
For real estate professionals, it is critical to have reviews on the primary listing portals like Zillow.com (your reviews from Zillow will also be displayed on trulia.com) and Realtor.com. Zillow started adding your transaction history to your profile in the fall of 2015 by mining public transaction data.
Realtor.com also has a rating & reviews area on your agent profile that rolled out at the end of 2015. Realtor.com’s agent profile includes ratings and unfiltered reviews, but unlike profiles for rival Zillow, only those consumers who have completed a transaction with you can rate or review you on Realtor.com. You can opt out of ratings and reviews and displaying your transaction histories on an all-or-nothing basis.
Here are some tips to follow when you create your profiles on the various platforms.
- Be consistent with your User Name
- The best choice is your actual name! If your name is not available, then add something to the end of your name and be consistent with that across the profiles. For example: janobrienlv, janobriencoach
- You can find out what user names are taken or available still by using a site like Namechk
- Use a professional photo (head shot)
- For Listing Portals – use the same email you use for MLS so your listings will synch properly with the platform
- Create a Word Doc with all the common profile content (use your completed LinkedIn profile)
- Complete all available areas of your profile
- Get testimonials and recommendations (Feb 2016 Marketing)
This graphic below shows the most popular real estate websites (February 2016) derived from eBizMBA Rank which is a continually updated average of each website’s Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast. Bottom line, consumers are visiting these sites by the millions!
Recommendations on LinkedIn are also important for all business professionals. Consumers can also rate and review you on Yelp, Google and your Facebook page. Client testimonials should be added to your website, blog or other online site. You can also leverage testimonials in your other marketing efforts. For example, including a sheet with client recommendations in your pre-listing package is a great idea.
A survey of 852 real estate pros conducted in July-August of 2015, revealed how agent reviews really are becoming impactful. Take a look below: