[WBNL 52-3-17] Branded Cover Images for Social Media

[WBNL 52-3-17] Branded Cover Images for Social Media

This week, our WBNL 52 tip is about consistent branding of your social media sites – specifically with customized, branded cover images on:

  • Facebook Page
  • Twitter
  • LinkedIn
  • YouTube

The goal is to have your clients and potential customers begin to recognize your brand when they visit your various online sites – websites, blogs and social media platforms. In fact, a consistent brand “look and feel” should show up in all of your marketing efforts, both online and offline.

A typical company branding and logo kit should include:

  • Your Logo
    • Color variations
    • Black & White
  • Color palette with (RGB, HEX codes)
  • Font(s)
  • Package with all file formats
    • .eps/ .ai
    • .jpeg
    • .png

Outsource or Do-It-Yourself Marketing Kit

Do it Your Self with Canva.com
WC members – watch this training workshop: Create Marketing & Social Media Graphics that Standout and Convert

  • Branded marketing flyer templates
  • Letterhead
  • Business cards
  • Website Banner
  • Standard advertisement sizes
  • Facebook page cover image
  • Twitter background
  • LinkedIn background
  • YouTube background
  • Facebook Advertisement

 

Marketing/Graphics Services to assist you in creating your marketing kit:

 

WBNL Coaching Branding Examples

Facebook Page Cover  https://www.facebook.com/WBNLCoaching/

 

LinkedIn Cover https://www.linkedin.com/in/janobrien

 

Twitter Cover  https://twitter.com/wbnlcoaching

 

YouTube Channel Cover https://www.youtube.com/channel/UCFtaDTaBgS31lTJu7XqzM1g

2017 Social Media Image Sizes Cheat Sheet

A comprehensive infographic from MakeAwebsite.com.  They also offer a Free download of PSD (Photoshop) templates for each social media platform.
https://makeawebsitehub.com/social-media-image-sizes-cheat-sheet

 

Constant Contact has this handy Infographic with Social Media sizes: https://blogs.constantcontact.com/social-media-image-sizes/

Skills

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Posted on

January 16, 2017