(3-17 Training) Landing Pages for Lead Generation

(3-17 Training) Landing Pages for Lead Generation


What is a Landing Page?

A Landing Page is a standalone web page focused on a singly offering with a single purpose.

  • Get a visitor to click (to go to another page, on your site or another site)
  • Get a visitor to provide their contact information in exchange for something of value (report, download, freebie)
  • Get a visitor to give permission for you to follow up (by email, phone, etc.) using a registration form
  • Get a visitor to tell a friend
  • Get a visitor to learn something, which could even include posting a comment or giving you some sort of feedback


Key Components of an Effective Landing Page

  • Clean and simple design
  • Mobile responsive
  • One page – one message
  • Persuasive and Attention Grabbing Headline
  • Sub-headline or Value Proposition / Benefit-packed copy (remember – WIIFM)
  • Great, Relevant Image (video)
  • Testimonials
  • Call to Action
  • Simple form for lead capture
  • Contact information


Source: http://www.wordstream.com/effective-landing-pages


Ideas for Real Estate Landing Pages for Lead Gen

  • Home Search (Think clean, simple and easy – Zillow, Redfin, Realtor.com)



What’s My Home Worth? Automated report

Top Producer Suite – Market Snapshot

WBNL Recommended Real Estate Business Software Solution
Top ProducerTopProducer.com (starting at $ 39.95/mth for the CRM)
Multiple related products integrate with the CRM program (Market Snapshot, Websites, IDX, Connector for MLS, Five Street)

To learn more about Top Producer 8i Suite of Tools, contact:

Colin Burton | Top Producer
Direct:  888-547-5331
Mobile:  778-960-5331

Free reports or downloads

  • Relocation Guide
  • Home Buyer or Home Seller Tips or Guides
  • City or Community Guides

Just Listed /Sold

  • Coming Soon
  • Schedule a Showing – Single Property Website
  • Hot Property List
  • Subscribe to or Download Newsletter / eBook

Recruiting – Joining Your Team

Example: http://thebrodkintrainingmethod.com/


How to Create Landing Pages

Marketing Your Landing Pages

  • Email Signature link
  • All marketing materials
  • Email drip campaigns
  • Email marketing
  • Facebook Ads
  • Social Media
  • Pay per click – Google adwords
  • Embed links or images in your blog posts


Give us a call or complete this form to learn more about our Website/Landing Page Packages: https://wbnlcoaching.net/contact

Jan O’Brien


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Posted on

March 9, 2017