We continue our series on blogging for business with this 5-step guide to launching your blog.  Check the end of this post for links to the other articles in this series.

 

1 – Identify your primary topics (niche)

  • Think of your blog as a book – in fact it could lead to actually publishing a book one day!
    Ideally 3-5 primary topics and 10-12 overall categories
    What are you truly passionate about?
  • What is your niche or specialty?

2 – Choose a blog platform

  • Built-in blog on your existing website
  • WordPress.com vs WordPress.org
  • Blogger (Google)
  • Typepad (movable type)
  • Active Rain – Rainmaker account ($39/mth or $199/yr)
    Open your blog to consumers
    Get your blog posts found on Google
    Share your blog posts on social media

3 – Get a domain name and hosting

  • Go Daddy (domain and hosting options)
  • Host Gator / Blue Host both support WordPress hosting
  • WP Engine
  • Read this article from Problogger: 4 perspectives to consider for naming
    Human (easy to remember), Brand, SEO, Legal (copyright/trademarks)

4 – Setup & Design your Blog

Do it Yourself or outsource to an expert.  WordPress tutorials generally come with all the major WP hosting solutions.

Find a Theme You Like – some recommendations:
DIVI – Elegant Themes
StudioPress
Envato Market – Theme Forest
Real Estate – Agent Evolution Equity Theme

Logo & Branding
Remember to be in compliance with your State & Company advertising rules

Pages vs Posts

  • If you are creating a standalone blog site, then you could include basic pages like About Us, Contact Us, and other applicable content as a part of your overall navigation menu
  • Categories can also be added to a main nav menu
  • Categories organize your blog posts into the main topic and focus areas of your blog

Plugins – add functionality and features to your blog

  • Akismet (anti-spam) – Jetpack
  • SEO (All in one or Yoast)
  • Contact form – integration to your email service
  • Image Gallery / slideshow
  • Email opt-in to add forms from your email marketing service:
    Mailchimp
    Aweber
    Convertkit
  • Two specific plugins for optins and email campaigns:
    SumoMe
    Optinmonster
  • Social Sharing (Jetpack)
  • Google analytics

Sidebar

  • Categories
  • Recent posts
  • Recent Comments
  • Facebook, IG, Twitter feeds
  • CTAs
  • Your photo and contact info

Navigation – make it easy for readers/visitors to find your content

  • Main Menu can include pages and categories
  • Categories are your primary topics and will help visitors locate your posts
  • Tags also further sort and filter the topics and can be included in the sidebar
  • Search bar – make sure to include a search bar Header and sidebar)

5 – Start writing posts!

  • Brainstorm topics now – create a list of posts to write
  • Write 5-10 blog posts – Go live with at least 3 posts
  • Keep a notebook or online list for recording ideas for posts
  • Always include an image, photo or video in your post

Blogging for Business series:

Is Blogging for You?
https://wbnlcoaching.com/is-blogging-for-you/

Six Reasons to Become a Blogger
https://wbnlcoaching.com/six-reasons-to-blog-for-business/

Tips on Finding Your Blog Voice
https://wbnlcoaching.com/tips-on-finding-your-blog-voice/

Visit our Family of Websites & Blogs:


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