LinkedIn is the definitive professional networking and business development platform. It is the place to showcase you, your brand, and your business to peers, influencers, and prospective clients. LinkedIn is a powerful search engine and searchable database of information, people, companies, and groups. It is imperative to optimize your profile for searching by included your targeted keywords throughout your profile. Don’t “overstuff” your profile with keywords, but rather integrate them into the copy in a natural and readable way.



Let’s start enhancing your profile!

Login to your LinkedIn account and navigate to “Me” in the upper right hand corner, click on the dropdown arrow and select “View Profile”. Now follow the steps outlined below to create al All-Star LinkedIn Profile!  To edit any of the sections, simply click on the pencil “edit” icon to reveal a streamlined and intuitive editing area.

#1: Professional Photo
Upload a professional headshot of just you that is consistent with your brand image and the message you want to share with connections.

#2: Keywords in Headline
Use your targeted keywords that you want to be found for in search results here. You have up to 200 characters so use them!

#3: Branded Background Image
Maintain your consistent brand by uploading an image that matches your other online sites and social media platforms. You can design your branded background in a program like The optimal image size is 1584 x 396 pixels.

#4 Client-Focused & Keyword Optimized Summary
The Summary section is one of the most valuable areas of your profile. You get 2000 characters so use them to connect with potential clients and other business professionals. We recommend writing this summary in first person and remember to integrate your target and niche keywords.

#5: Contact and Personal Info
This area is accessible from the right sidebar. Complete all the applicable fields to include up to three website/ blogs, your best phone number, address and Twitter account. Make it easy for people to connect with you outside of LinkedIn. NOTE: Confirm your privacy settings and ensure you have selected that everyone can see your email, public profile if this is your choice. Also confirm all your privacy setting while you are there!

#6: Custom URL
To customize the URL for your public profile, simply click on the settings icon next to the existing URL. Recommend making this be your name as your LinkedIn profile will most likely show up in search results when someone Google’s you. F

#7: Add Text Content and Media to Summary, Education & Experience
To add multimedia content to your profile Summary just click on the icon in the upper right hand corner of the Summary section. You can add links, videos, PowerPoint presentations (Slideshares), PDF files and photos. Make your Summary pop by adding visual content like an introductory Video about you and the services you provide.

#8: Featured Skills & Endorsements
Add at least 10 skills to this section. Once again, think keywords that you would like to be found for when someone searches LinkedIn. You can edit this area to add or delete skills and to rearrange them. Endorse others for skills as many will reciprocate and do the same for you.

#9 Get Recommendations!
Remember, you have to be a 1st level connection to request a recommendation. Just click on the “Ask to be recommended” in this area, complete the 2 dropdown boxes and add a personalized note and request.

#10: Accomplishments
Certifications, Organizations, Courses, Honors, Awards, Languages and Projects go here.

#11: Interests
This last area of your profile will display the influencers, companies, groups and schools that you are following.

Let’s connect on LinkedIn if we aren’t already:

Jan’s Profile

Matt’s profile

Wandering But Not Lost PodcastReal Estate and Reality meet as co-hosts, Jan O’Brien and Matt Emerson bring you Tips, Tools, & Topics to supercharge your business. They’ll share their insights along with interviews with industry thought leaders. The ethos of WBNL Coaching is helping you to align and connect so that you can prosper. The Wandering Zen segment will offer you some inspiration so that you can disconnect and recharge.

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